Vineyard & Winery Management Magazine

COVER STORY: The Rise of 3-Liter Box Wines

Eco-benefits and quality contribute to double-digit growth

By Tina Caputo, editor-in-chief

When premium 3-liter bag-in-box wines first entered the American marketplace in 2003, 5-liter boxes ruled the category. The higher quality and smaller footprint of this new generation of bag-in-box wines quickly caught the attention of value-minded wine drinkers, and during the next two years, sales of premium 3L bag-in-box wines jumped 160%, according to Nielsen Company figures. Read the Rest of the Article... in Vineyard & Winery Management Magazine